SocialCode

SocialCode is a cutting-edge digital agency that specializes in software development, marketing, and media analytics. Their expertise lies in providing Fortune 500 marketers with an exceptional white glove experience, enabling seamless connections between customers and their preferred brands across popular social and digital media platforms including Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube.

OBJECTIVES
Implement a short-term solution to enhance the software's information architecture and front-end UI, while refactoring and realigned the backend to a new Salesforce structure. This resulted in improved connectivity, tracking, and campaign equality for budgets and flight dates.

Presented and established a long-term vision for a unified and personalized Customer Experience based on core personas.

GOALS
• Create an end-to-end redesign with a short term and long term strategy.
• Optimize the Facebook campaign creation while not impeding day to day business
• Establish an alert and email notification system
• Present the long term vision for a unified Customer Experience based off our core personas

The Short Term Solution

The Current Data Model

The Proposed Data Model

VIEW PROTOTYPE

Establish an alert and email notification system

The Long Term Vision

OBJECTIVE
Transform today’s fragmented flows into a seamless story around users core tasks.

GOALS
• Create a vision deck showcasing deep connections in a unified interface for making smarter decisions.
• Highlight the core experiences throughout the product based on the top three user personas.