Trove
Originally a division of Graham Holdings (formerly the The Washington Post) Trove was an online web and iOS app that connected readers to compelling stories all around the web. By combining a powerful algorithm with human curation Trove allowed users to create their own personalized news feeds and broadcast their choices to their followers and others who shared similar interest.
OBJECTIVE
Enhance the user experience across mobile and desktop platforms to attract and retain a wider user base while creating avenues for monetization, such as targeted advertising, sponsored content, or premium subscription models, while ensuring minimal disruption to the user experience.
GOALS
• Develop a redesign strategy for both mobile and desktop interfaces, prioritizing user-centered design principles, intuitive navigation, and visually appealing layouts.
• Facilitate the growth of 'social' sharing on the platform by seamless integrating with popular social media networks.
• Identify and implement monetization opportunities
