The Best Places to Work
Built In's Best Places to Work is an annual list that recognizes the top employers in various cities across the United States. The list is compiled algorithmically based on compensation, benefits, company culture, and opportunities for professional growth. The list became a popular resource for job seekers looking for top employers in the tech industry.
OBJECTIVE
Develop and implement a comprehensive visual branded campaign, including a distinctive logo, along with a flexible front-end interactive list and a back-end application tracker capable of seamless integration across various lists and locations.
GOALS
• Replatform the existing Company profiles and move them from Drupal to Golang and Vue. js
• Create additional tabs for companies to highlight their various offerings
• Create upsell opportunities and a seamless experience for all size and location.
The original list started in Chicago, IL in 2016 and highlighted 100 of the best local companies to work for. Offering great benefits, culture and competitive salaries the annual report quickly became a success for both customers and users alike.
Brand + Expand
8
Number of Markets in 2019
40
Number of Lists in 2019
16
Number of Markets in 2023
64
Number of lists in 2023
Companies that made the list were equipped with social templates and branded graphics to customize and promote their awards. The examples below showcase the unique designs and increased brand awareness achieved through the yearly awards. Marking design initiatives lead by Dianne Lombard and Shannon Duke.
Establishing a Flexible List Design
OBJECTIVE
Revamp an existing Drupal page design to create a flexible card template for the winning lists. Previously, a long-form blog page was transformed into a dedicated "Best Places to Work" page, resulting in improved SEO, additional company details for easy comparison, and a centralized hub for all award lists from previous years. The implementation included an easily accessible drop-down menu and switcher located within the right-hand rail, providing a seamless and comprehensive user experience.
Customer Featured Enhancements
OBJECTIVE
Develop a customer-focused tracker that enables applicants to easily view their eligibility status, track remaining tasks, and obtain an overall progress update for their Best Places to Work application, ensuring consideration for any of the featured lists.
ROLE: Branding | Ux & Ui | Art Direction | QA
COLLABORATORS: Anna-mi Widman, Jeff Hurd, Sam Daley, Courtney Lopez, Trent Victor, Dianne Lombard & Shannon Duke